Building great customer relationships

Creating a customer persona or avatar is an informed and fun way of finding your target audience. Then developing the relationship from audience to community and ultimately into paying customers. Understanding and knowing your customer ensures your message to them is engaging and consistent.

Ensure your brand speaks directly to your customer

Good customer relationships come from knowing your audience.  Who will eventually become your customers.   And help to define the key elements that ensure your brand speaks to your directly to your customer.

You can’t know enough about your customer, at CMR we get really specific with details like – age, gender, occupation, likes, dislikes and much more.  And we encourage you to name your customer persona.  We’ve had some great times talking with Flo or Alan (yes we do the prairie dog shout out everytime, never gets boring!), but the point is to ensure you’re talking to your customer.

As a result, you will be better positioned to understand where they ‘hang out’ and what language will work to attract and keep your customer.

And don’t forget, cost will be a factor in all of the above relationship decisions.   Keep track of all of your ideas and decisions with either a Business Model Canvas – the CMR favourite, Trello Project Software or an easy to use spreadsheet.

So you see how we work out the intricate detail of your customer demographic and have some fun along the way.

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