Business advice

Hello, I’m Clare Morris, a business developer and strategist, who runs CMResource. I’m here to help you achieve your full business potential…

Feeling stuck isn’t unusual…
Sales levelling off happens to everyone…
Time management isn’t an oxymoron…
Feeling secure is secure…

Creating a customer persona or avatar is an informed and fun way of finding your target audience. Then developing the relationship from audience to community and ultimately into paying customers. Understanding and knowing your customer ensures your message to them is engaging and consistent.

Values really are the cornerstone of your mission and vision, without which your message and passion for your business may suffer.

Which channels are you using now?
Is there a better or more cost-efficient channel?
How do your customers want to be reached?
Do you know your customer routines and best time to reach them?

What does delivering great value actually cost?
Without it there is no income, poor customer relationships and little or no business growth.
So whatever the cost, by keeping it simple and realistic, it’s worth it!

What value are your customers really willing to pay?
How would they like to pay?
With multiple revenue streams, how much will they contribute to the overall business income?