Building great customer relationships

Creating a customer persona or avatar is an informed and fun way of finding your target audience. Then developing the relationship from audience to community and ultimately into paying customers. Understanding and knowing your customer ensures your message to them is engaging and consistent.

The cost of delivering

What does delivering great value actually cost?
Without it there is no income, poor customer relationships and little or no business growth.
So whatever the cost, by keeping it simple and realistic, it’s worth it!

Your potential income

What value are your customers really willing to pay?
How would they like to pay?
With multiple revenue streams, how much will they contribute to the overall business income?