Case study: Louise Booyens Interiors

The Brief: Louise approached CMR to move the business forward in pricing, web offering, social media and internal systems.

The Brief:

Louise approached CMR to move the business forward in pricing, web offering, social media and internal systems.  This incredible business already showed stunning potential so we were proud to help.  By providing a personal strategy that clearly represents Louise’s business model.

The Action:

Firstly we undertook a pricing review.  The market research we gathered gave Louise the confidence to increase her prices.  And was kept in line with the value she was providing for her clients.

We then assessed and audited the business processes and communications.  This gave us the detail to build a bespoke strategy for Louise.  One that would support sustainable growth plans and business development.   Also providing further clarity around the services available to her customers.   Then we developed the brand messaging ensuring it was clear an in-line across all marketing channels.

Finally we introduced new processes and systems designed to reduce the ‘creep factor’ of extra time on projects that impact the profit margin.

The Results:

Since working with us Louise’s confidence in her business has grown vastly and her brand has gone from strength to strength securing further projects at her new rates with new and existing clients.

Clare is incredibly organised, she’s friendly, always understanding and took a real interest in my business plus going out of her way to provide me with solutions.
Louise Booyens
Interior Designer

Successfully showcasing Louise’s unique ability to create timeless designs and telling her story and passion, colour and textiles.

“I wanted to work with CM as I needed a fresh perspective from someone with an eye for detail to review my new businesses documentation and work with me to clarify my interior design services and the pricing. The team at CMR helped me with all of the above and refreshed my social media platforms, setting me apart from other local designers.

“Clare made impactful and result driven suggestions regarding my business message and helped to create new business documents. Clare is incredibly organised, she’s friendly, always understanding and took a real interest in my business plus going out of her way to provide me with solutions. I would most definitely recommend her services to other small businesses ”

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