Case Study: Antonia Brickell
Working together to tackle a big career challenge and change. How to define the services Antonia could offer. Creating a return on investment – a matter of weeks down the line.
Diagram
Building great customer relationships
Creating a customer persona or avatar is an informed and fun way of finding your target audience. Then developing the relationship from audience to community and ultimately into paying customers. Understanding and knowing your customer ensures your message to them is engaging and consistent.
Your business values
Values really are the cornerstone of your mission and vision, without which your message and passion for your business may suffer.
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Reaching your communities
Which channels are you using now?
Is there a better or more cost-efficient channel?
How do your customers want to be reached?
Do you know your customer routines and best time to reach them?
Your potential income
What value are your customers really willing to pay?
How would they like to pay?
With multiple revenue streams, how much will they contribute to the overall business income?